targi sicam 2021 melaco na targach sicam włochy 2021

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In search of inspiration. SICAM 2021 fair

Between October 12 and 15, we came to Pordenone in Italy, where the twelfth edition of the SICAM fair took place. Within a few days, we traced the most important trends, got to know interesting news and met with representatives of the industry who – just like us – focus on quality and innovation.

SICAM 2021 fair

The event took place this year for the first time after a long pause caused by the COVID-19 pandemic. The turnout showed that the fair participants were waiting impatiently to be able to meet again face to face, exchange experiences and ideas. More than 540 exhibitors from Italy and 28 from other countries came to the Italian Pordenone. The furniture industry professionals from 97 countries, representing over 7,200 companies, attended. 66% of them were from Italy and 34% from abroad. Participants were not discouraged by the restrictions or limited opportunities for international transport.

targi sicam 2021 melaco na targach sicam włochy 2021

SICAM 2021

No wonder, because SICAM is the heart of the furniture industry.

This prestigious event is one of the largest platforms for meetings, exchanging ideas and presenting new ideas in Europe. It allows exhibitors to reach international ranges in the promotion of products, and allows participants to take part in discussions about the prevailing trends and learn about new development directions in the industry.

For us, this year’s SICAM was also an opportunity to conduct interesting talks, observe trends related to the production of furniture and consumer expectations, but most of all – it was a rich source of inspiration. Here’s what delighted us during the event.

Inspirations and trends 2021/2022

The furniture industry focuses on nature. This trend has accompanied us from the beginning of the pandemic, which has led to a significant reevaluation of our everyday life and put more emphasis on our surroundings. The interiors have become a refuge, a place for relaxation and family time, and at the same time it was in our homes that functional and focused places to work had to be created.

We wrote more about these trends on our blog: Interior trends for 2021

The forecasts for 2022 confirm this direction and the SICAM 2021 fair was full of inspirations that refer to it. Among them were:

Stone

The natural textures of concrete, marble and rocks, which have been reflected for centuries in the form of beautiful colorus and layers, were presented by the exhibitors. Thanks to these solutions, we can not only commune with the amazing works of nature in the interior, but also surround ourselves with luxury. The stone textures bring a lot of elegance to the rooms, they are also timeless and create endless arrangement possibilities.

targi sicam 2021 melaco na targach sicam włochy 2021
targi sicam 2021 melaco na targach sicam włochy 2021

Natural wood

Speaking of nature, wood had to mentioned, especially in a warm, natural colour. During the SICAM 2021 fair, oak dominated – as a durable aolution and the perfect addition to both modern, loft and Scandinavian interiors.

The exhibitors presented wood in many interesting colour versions as a decorative element not only for the floor, but also for the wall. In this way, it can become a decoration that perfectly warms up the interior.

targi sicam 2021 melaco na targach sicam włochy 2021
targi sicam 2021 melaco na targach sicam włochy 2021

Functional and aesthetic matt

Observing the trends, it can be noticed that consumers are increasingly abandoning the recently popular high gloss in favor of matte finish fronts. They appreciate the functionality of this solution, which is easier to keep the room clean, and the aesthetic effect that makes the interior more cozy. Our long-term partner, RENOLIT, presented during SICAM their innovative PREMIER MATT films, which perfectly fit into this trend.

targi sicam 2021 melaco na targach sicam włochy 2021

SICAM 2021

PREMIER MATT films - RENOLIT

PREMIER MATT films are distinguished by a very low light reflectance and anti-fingerprint effect, which makes the fronts finished with them look very elegant. Their great advantage is the ability to ‘heal’ minor scratches and damages arising on the surface of the plate, resulting from many years of use. Just put a cotton cloth on the front and heat the surface with an iron.

Quality comes first

Consumers also appreciate the quality offered by PREMIUM products. RENOLIT has prepared for them excellent quality finishing films from the DIAMOND line, which offer not only a beautiful appearance, but also an unprecedented durability.

targi sicam 2021 melaco na targach sicam włochy 2021

SICAM 2021

The DIAMOND line - RENOLIT

They are scratch, stain and chemical resistant. They are perfect as finishing elements for room furniture, but also kitchen and bathroom furniture, where they perfectly cope with moisture and elevated temperatures. Moreover, they are easy to clean and also available in the PREMIER MATT finish.

Sustainable development in the furniture industry

RENOLIT, however, did not stop at presenting its innovative products. Particularly noteworthy is the fact that during the SICAM 2021 fair, our supplier of furniture films presented a sustainable development strategy with a perspective until 2025. In this way, it emphasized the growing need to implement solutions that allow for the protection of the natural environment and provide conditions for its development.

targi sicam 2021 melaco na targach sicam włochy 2021

SICAM 2021

Agreement on sustainable development

As RENOLIT partners, during the SICAM 2021 trade fair, we concluded an agreement on the prospect of implementing and delivering films manufactured with the use of raw material derived from recycling waste produced in the RENOLIT group. Actions taken in this way are part of the strategy for climate neutrality for the European Union, the tasks of which are described in the Green Deal.

The SICAM 2021 trade fair from the perspective of Melaco

To sum up, the SICAM 2021 was eventful and extremely inspiring for us. We came back to Nowa Sól full of enthusiasm and energy to further develop our products and technologies to meet the needs of consumers. At the same time, taking care or what we are all trying to introduce to our home environment, that is – our natural environment.

The next SICAM fair will take place in 2022, between October 18 and 21. If you’re in the furniture industry, don’t forget to put it in your calendar.

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Agata Sroczyńska

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SALES DEPARTMENT

Beata Prałat

Sales Specialist